Going Global: Internationalization Pathways for Family Firms During the 19th and 20th Century

Feb 18, 2011 - Feb 19, 2011

Workshop at the GHI | Conveners: Christina Lubinski (Harvard Business School, GHI) and Paloma Fernández Pérez (Dept. d'Història i Institucions. Econòmiques, Universitat de Barcelona) | Co-sponsored by the GHI Washington and Gerda Henkel Foundation Düsseldorf

Participants: Stefano Agnoletto (Kingston University London), Hartmut Berghoff (GHI), Jessica Csoma (GHI), Susanna Fellman (University of Helsinki), Giuseppe Gentile (University of Salerno), Vipin Gupta (California State University San Bernardino), Miquel Gutiérrez-Poch (University of Barcelona), Susanne Hilger (University of Düsseldorf), Harold James (Princeton University), Matthias Kipping (York University Toronto), Berti Kolbow (University of Göttingen), Jan Logemann (GHI), Liza Lombardi (University of Geneva), Miguel López-Morell (University of Murcia), Raffaella Montera (University of Salerno), Anne Overbeck (University of Münster), Nuria Puig (Complutense University of Madrid), Margrit Schulte Beerbühl (University of Düsseldorf), Luciano Segreto (University of Florence).

For decades, the international expansion of corporations and their contribution to the globalization process has attracted scholarly attention. However, their motivations and courses of action are still not fully understood. This conference aimed to reappraise the role of a subset of these, specifically, family firms as international actors. While the global impact of giant managerial enterprises is universally accepted, the role of family firms has been broadly considered of minimal importance. As Christina Lubinski stated in her introduction, earlier research regarded the conflict family firms experienced between their wish for independence and the capital requirements of cross-border expansion to be an insurmountable dilemma. Yet, nonetheless, numerous family firms of various sizes have enjoyed long-term international success-how did they manage this? Business historians have begun increasingly to investigate this question while challenging the dichotomy between large managerial and small- or medium-sized enterprises (SMEs) with family involvement. This conference was the first to present substantial results to four key questions this research trend pursues: What competitive advantages did family businesses have in their international ventures? Which structures and strategies did they choose for going global? How did they react to the capital needs of internationalization? What role did local learning processes as well as regional and national communities play?

The first panel, "Concepts of Family Business and Internationalization," already shook up the current perspectives with its discussion of theory and methodology. Stefano Agnoletto, in his paper, "A Case Study in Italian Family Business History: The Small 'Born Global' Firm Gerli of Milan, 1867-2010," suggested that we need to rethink the sequential stage model wherein cross-border expansion is viewed as an intermediate stage in a firm's life cycle. His research on a metal products distributor that operated internationally from the outset illustrates that growth within national borders is not a necessary prerequisite for going global. He therefore recommended applying "born global" firms-a concept that has mainly been used in other contexts-to family business history, too. Vipin Gupta contributed by widening the scope to business networks. He traced the findings of a low degree of internationalization in family firms back to limited research designs ignoring ventures that are not coordinated by equity stake. Blending economic and migration history, Gupta's paper "Are Family Firms 'Reluctant Internationalizers'?" on Indian overseas family businesses revealed ample international trade activity within ethnic networks. The fusion of knowledge of overseas migrants and India-based network-extenders gave them a competitive advantage. Raffella Montera and Guiseppe Gentile's talk, "Internationalization Pathways for Long-Lasting Family Business: Between Familism and Determinants of the Expansion Abroad," raised awareness of another research bias. Challenging the underlying assumption that kin and ownership play a fundamental role in family firms, they looked at a sample of Italian companies that displayed varying degrees of internationalization but no remarkable difference in family involvement as measured by the F-PEC scale (power, experience, culture). This points to familism having no exclusive impact on internationalization pathways. Commitment and the openness to outside resources and skills are equally important.

The second panel, "Reaching Out into the World: Internationalization Pathways in Historical Perspective," focused on family firms crossing the border for the first time. Harold James's paper, "Globalization and Business History: Krupp as an Exemplary Story," emphasized the significance of pioneer marketing in foreign environments during Continental European industrialization. He highlighted global branding tied to family ownership and national origin as part of the steel producer's internationalization strategy starting in mid-nineteenth century. According to James, a major competitive advantage was Alfred Krupp's ability to turn the family name into a German icon ("hard as Krupp steel"). The branding strategy heavily determined the international expansion as export to the leading economic and military powers was expected to prove Krupp's industrial superiority. While Krupp is an example of a first mover in an infant industry, Paloma Fernández Pérez's talk (which María Fernández Moya and Hui Li wrote with her but were unable to attend), "Is the Future Going Back? Family-Owned Multinationals in China," concentrated on the challenges market newcomers face when entering into the highly globalized economy. Taking up China's contemporary economic backwardness, she emphasized the bright side of coming into the market late. Benefiting from knowledge transfer through joint ventures with and the acquisition of Western businesses, some large family groups were able to avoid mistakes these Western predecessors had made. In addition, they were able to instantly reach notable world market positions. Li Ka-shing, owner of Hutchison Whampoa, is a prominent example. However, the impact of Chinese family entrepreneurs blends together with that of further stakeholders: the state and collective business angles. Hartmut Berghoff then provided insight into how small-cap family entrepreneurs can stay involved and expand their firms despite delegating responsibility in light of the postwar globalization wave. In his paper, "Becoming Global, Staying Local: The Internationalization of Bertelsmann, 1962-2010," he identified a permeable corporate culture as an umbrella under which Reinhard Mohn turned a German provincial publisher into a multinational media company. For his first cross-border venture, Mohn chose the Spanish developing market where a minor greenfield investment sufficed. To establish distribution in line with country-specific parameters, he acquiesced to hiring non-family executives who were familiar with local conditions. Since, for different reasons, neither relatives nor long-serving employees were available to set up foreign establishments, Mohn promoted ambitious and talented individuals. Go-betweens ensured communication between subsidiaries and world headquarters. As Bertelsmann leapfrogged the export stage, this study once more demonstrated the limitations of evolutionary internationalization models. Moreover, family entrepreneurship neither inhibited nor fueled the company's going global.

Different settings not only require different modes of entry but also different adaptive strategies. Panel three, "Managing Internationalization: Strategies for Global Markets," showed how family businesses changed their pathways over time to adapt to current conditions. Liza Lombardi's paper, "When DuPont Entered Mexico, 1902-1928," delivered details on the chemical giant's decision-making and risk management practices. Examining DuPont's foreign direct investment (FDI) in Mexico, she identified its connections to influential non-family bankers as an informational edge. Additionally, comparing interwar and postwar FDI, Lombardi discovered a shifting readiness to assume risk. In the 1920s, the three Du Pont brothers then in charge relied on the market intelligence of only a small circle of middlemen-running the risk of limiting them to bounded rationality. During the European expansion after 1945, the company's management, which had ever fewer family members, based the information flow on numerous local experts to avoid such concentrated risk. Miguel López-Morell's talk, "From Pioneers to Last Mohicans: The Rothschild Family at the Forefront of International Investment Banking," revealed that a dissimilar strategy can accomplish similar sustainability. The family of merchant bankers refrained from hiring outsiders until the 1960s, thus avoiding the principal-agent problem. They gained a second competitive edge with their pro-cyclical momentum strategy. The Rothschilds flexibly sought out profitable business areas and dropped declining segments-no matter what industry or region they were in. Next, Susanne Hilger showed with her paper, "Shoes for the World: Internationalization Strategies of European Family Firms in the Shoe Industry Before World War II (with Particular Reference to the Czech Bat'a Company)," that Geoffrey Jones's concept of "the disintegration of the first global economy" is in need of an adjustment. While Jones's idea conceptualizes the decrease of internationalization after 1930, Hilger's paper gave a counter example-an account of Bat'a's enormous anti-cyclical FDI in the 1930s. The company set up manufacturing facilities, company towns, and sales subsidiaries worldwide. With high productivity in a small domestic market, Bat'a's growth was inevitably tied to internationalization-providing evidence that there is no constitutive contradiction between family entrepreneurship and industrial expansion.

The fourth panel, "Global Expertise: Knowledge, Training, and Education," looked at how intermediaries helped family entrepreneurs gain knowledge for building and managing international organizations. Nuria Puig's study, "Learning to Go Global: Business Education and the Internationalization of Spanish Family Firms," linked the cross-border expansion of the companies Salvat, Puig, and Lladró to the rise of the IESE Business School, which taught the family entrepreneurs how to implement standardized growth strategies from the 1960s onwards. In contrast, Susanna Fellman argued that, although Finland likewise saw a growing interest in special management training, their contribution to the rise of big business is overstated. In her talk, "Preparing for Internationalization: Transforming Education and Recruitment Patterns in Finnish Family Firms, 1970-2005," she pointed out that large-cap entrepreneurs had already received excellent academic training from early industrialization and that the breakthrough of additional MBA programs in the 1970s did not significantly raise their educational level. Rather, what has changed is the amount of foreign work experience the postwar generation has amassed; the interwar generation, by contrast, was more domestically oriented.

Panel five, "The F-Factor: Family Dynamics and Family Ruptures in International Business," drew particular attention to the role of familism as a safeguard against all odds. Margrit Schulte Beerbühl underlined how trust within entrepreneurial families was more important than arms in "The Commercial War against Napoleon: The Spread of International Trading Networks during the Early Years of the Blockades." To revive the flow of capital and goods within Europe and overseas territories in spite of the naval blockades, several merchant clans sent family members to leading entrepôts worldwide. From there, they built intelligence and trade communities of trustworthy, influential business partners who were able to successfully undermine the restrictions. Instead of causing a logjam in commerce, the Napoleonic wars hence marked a new step towards a global economy in which family businesses actively participated, Schulte Beerbühl argued. Anne Overbeck illuminated how cultural cohesion fostered the establishment of an ice cream parlor oligopoly and the creation of "Italian ice cream" as a generic term. Her talk, "Two Countries, One Home, One Occupation: The Success of Italian Ice Cream Makers as a Family Business in Germany, 1900-2011," disclosed that most such parlors in this host country are run by inhabitants of two valleys in Northern Italy. Many of them only spend the summer in Germany and the remainder of the year in their Italian home villages, where they also raise their children. This lack of connection to the "country of work" strengthens the emotional bonds to their culture of origin and to their own kin against all outsiders. When family cohesion is lacking, by contrast, the coevolution of a family and its joint business is often disrupted. Luciano Segreto's paper, "Creating a Fortune with the Timber Trade: Business, Family Strategy, and Family Unity: The Feltrinelli Case, 1854-1942," depicted the rise and fall of an entrepreneurial family whose solidarity could withstand multiple personal tragedies but not the offspring's need to find other forms of self-fulfillment. Nonetheless, Segreto proved the proverbial "Buddenbrooks syndrome" wrong by showing that individual third-generation family members may resume commercial success. For instance, Giangiacome Feltrinelli, who was too young to save the firm in the 1940s, became a prosperous entrepreneur when he founded a publishing house years later.

Finding the right path was likewise the subject of the last panel. "Big Fish in Small Ponds: Family Businesses in International Market Niches" concentrated on the "hidden champions" concept, which refers to provincially headquartered firms that reach dominant positions by focusing on small market subsets without the public noticing their role. This is clearly supported by the findings of Miquel Gutiérrez-Poch's aggregative study on SMEs that supply the global demand of paper for special purposes. In his talk, "Looking for a Place in the International Market: Success and Failure in European Papermaking Family Firms, 1800-2010," he pinpointed flexibility and customer proximity to be among the competitive advantages these firms utilize as small-scale production enables them to respond to individual requests. By contrast, in examining a set of Central European tool and security components manufacturers, Jeffrey Fear questioned the "hidden champions" idea altogether. In his paper, "Globalization from a '22mm Diameter Cylinder Perspective': How Mittelstand (medium-sized firms) became 'Pocket Multinationals'," he dismantled the general perception of these firms as regionally rooted, socially responsible, traditional family firms. Fear demonstrated that many of these companies, having relocated manufacturing to foreign countries to be closer to target markets and to exploit cost advantages, and with decreasing familism, have become in many regards akin to "ordinary" managerial multinationals.

Bridging public reception, older research concepts, and fresh findings, the closing round table with Matthias Kipping as commentator summarized four fundamental results of the conference. First, there is no single archetype but a diversity of strategies, advantages, sizes, and organizational models in the internationalization pathways of family firms. Secondly, though many SMEs may not be that visible, they have still been drivers of globalization. Cautious management of resources did not at all inhibit the companies presented here from taking the risk and shouldering the cost of going global; yet it goes without saying that, historically, there must have been divestments, too. Third, it is clear that, regarding the expansion motives, some trading and banking businesses exhibited defensive behavior in reaction to external impulses. On the other hand, multiple family manufacturing businesses pursued the same aggressive growth strategies as managerial multinationals do. In fact, these case studies showed that difference between the secondary and tertiary sector is bigger than between family and managerial firms. Fourth, participants agreed that there are different means of risk management. Trust and social control within families appear to be equivalent to the institutional dependability of managerial firms whereas large conglomerates seem to have a combination of these. Thus, Kipping recommended creating a model that includes similarities between family and other types of firms, as well as the particular qualities of family firms, to provide a more precise research framework. Future studies on family firms will achieve better results when they do not "exceptionalize" but link arms with international business history.

Berti Kolbow (University of Göttingen) 

Call for Papers

Over the last decades family businesses have started to gain more and more scholarly attention. Instead of conceptualizing the family firm as an historical relic or in opposition to the "modern managerial enterprise" (Chandler), research today investigates the dynamics and challenges that family businesses face during their entire life cycle. Scholars and practitioners are therefore interested in the competitive advantages and disadvantages of family businesses in different national and historical settings.
The conference will contribute to this emerging field of research by focusing on family businesses as international actors. From the 19th century, family businesses have addressed global challenges and have competed in international markets. Therefore, adjustments to their corporate governance have been necessary. Family businesses opened up to external knowledge and capital, often while exploring new strategies to maintain the family's influence. Whereas some family firms have succeeded - for example as "hidden champions" or successful niche producers - others have experienced severe setbacks or have failed.
This conference will gather international scholars in order to discuss different strategies and pathways for internationalization that family businesses pursued during the 19th and 20th century. While contributors are welcome to suggest additional topics related to the overall theme, the participants will address the following questions:

  • What competitive advantages and disadvantages did family businesses have in their international ventures? To what extent were the focus on longevity and the long-term family influence an obstacle or an advantage to the internationalization processes? Which role did family, gender and generation relations play in the process of internationalization?
  • How did different family businesses go global? Which structures and strategies did those businesses that internationalized successfully employ, and which concepts proved to be less effective? What differences existed between family businesses on different continents in their international activities (e.g. import/export, agencies and production facilities abroad, licensing, joint ventures) and in the choice of target countries?
  • Internationalization depends to a significant extent on the availability of venture capital. Family businesses, which strive to remain independent, have limited access to external capital. How, then, did family businesses react to the capital needs of internationalization? What relations did they have to banks, creditors, and the equity market in different national economies; and how did these relations change over time?
  • Finally, we believe that globalization builds on local conditions. What framework for internationalization did family businesses rely on in different countries? What role did local learning processes and regional and national communities play for internationalization processes?

Paper proposals (two pages maximum) are welcome for all sessions from both young and established scholars from different countries and disciplines, including business history, economic history, economics, sociology and psychology. Each session is devoted to international comparative studies that will identify and evaluate internationalization pathways in different family businesses and countries.
Proposals should include an abstract of the paper and a curriculum vitae in English. The proposals should be submitted via Paloma Fernández Pérez.