April 28, 2017

New Publication: Bright Modernity: Color, Commerce, and Consumer Culture

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Bright Modernity: Color, Commerce, and Consumer Culture, edited by Regina Lee Blaszczyk and Uwe Spiekermann (Palgrave Macmillan, 2017), examines transatlantic and multidisciplinary dimensions of the “color revolution” (Blaszczyk), which has shaped our world in ways we take for granted. Covering history from the mid-19th century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. This book appears in the Worlds of Consumption series and is published by Palgrave Macmillan.