January 07, 2008

"Die Macht des Marketing", review of the book Marketinggeschichte by Hartmut Berghoff (author), in: Frankfurter Allgemeine Zeitung (FAZ), January 07, 2008

"Die Macht des Marketing" (print version - PDF), review of the book Marketinggeschichte by Hartmut Berghoff (author), in: Frankfurter Allgemeine Zeitung (FAZ), January 07, 2008