The Rise of Marketing and Market Research published in GHI Book Series

People tend to invoke the efficiency of markets as something natural, but countless failed products and businesses show that markets are anything but straightforward. The third volume in the GHI's Worlds of Consumption series with Palgrave Macmillan, The Rise of Marketing and Market Research, explores the attempts of individuals, businesses, and public authorities to understand markets. Edited by Hartmut Berghoff (GHI), Philip Scranton (Hagley and Rutgers), and Uwe Spiekermann (GHI), this new book offers an intriguing array of case studies from the late eighteenth century through the twentieth. Topics include patent medicine marketing, early retail data mining, subliminal suggestion, efforts by oil companies to make their gasoline attractive to women, and even attempts in socialist Europe to understand marketing.